Wolfram's iPhone App: a classic case of bad product positioning
Wolfram's selling their iPhone app for 50 bucks--a huge amount of money. Here's how they justify it:
A note on price — it is listed at $49.99, which is basically less than 1/2 the price of a graphing calculator with inferior functionality in comparison, which is how the company came to that number. Or, as we’ve been saying, the price of 12 lattes from Starbucks…
See, you can't launch a service positioned as a SEARCH ENGINE and then launch an iPhone app with the same name and position it as a TI-83 replacement. This is probably a textbook no-no in the product positioning world.
Even worse, if you wanted to position this app as a calculator, you have to LEAD with that message. That this app is a calculator replacement should not be a point of clarification...it should be THE point.
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